LUISA G.
Work
Background
Contact
Made with ♥️ and ☕ from Colombia, based in Berlin
Hello there!
I am a designer who
solves problems with creativity and empathy
PRODUCT DESIGN
UX/UI DESIGN
CREATIVE DIRECTION
STRATEGIC THINKER
RESEARCH ENTHUSIAST
the office
As the Head of Product Design & UX, I lead the Product Design, User Research, and Visual Design teams at Visable, the company behind wlw and europages—Europe’s leading B2B marketplaces connecting millions of professional buyers and suppliers.
My role sits at the intersection of product strategy, customer insights, AI innovation, and design leadership.
Recently introduced an AI-powered search experience, lead the redesign of the product and company detail pages, an AI-assisted requests for quotes user flow and currently working on an AI-assisted messaging system in the both platforms and app.
Alongside product delivery, I coach multidisciplinary design teams, strengthen design operations by shifting to AI-assisted workflows, scaled research operations and help shape an AI-first design culture that enables faster learning, smarter decisions, and better products.
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
AI DESIGN
VIBE CODING
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
AI DESIGN
VIBE CODING
more coming soon
AUTO1 GROUP
2019 - 2025
As Head of Design for both Product and Marketing departments, I bridge the gap between innovative user experiences and brand storytelling for their Europe wide B2C and C2B products. I lead design strategies that enhance product functionality and user engagement, while also shaping cohesive marketing visuals that resonate with our audience. I collaborate closely with stakeholders to ensure a consistent, impactful user experience across product features, interfaces, and campaigns, ultimately driving both customer satisfaction and business growth.
For more, check them live:
autohero.com
wirkaufendeinauto.de
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
BRAVO
2023
Designed an intuitive, gamified supportive experience tailored to the needs of new parents. I worked closely with the founder and psychology expert, engineering team and brand designer to ensure the web app’s design is not only visually engaging but also functional and easy to navigate; empowering parents with accessible, expert-backed resources. By prioritizing user-centered design, I shaped an experience that simplifies parenting guidance, making crucial information both enjoyable and effective to use.
For more, check the frontend mvp live:
bravopenguin.com
WEB & APP DESIGN
USER EXPERIENCE
USER JOURNEY
BABYMARKET
2013 - 2018
During my tenure, I designed the brand and helped define their entire user experience. I drove the visual identity and user experience to resonate with modern parents. I crafted a cohesive brand that spoke to trust, quality, and playfulness across all digital and physical touch points. I built and led the design and customer journey team to create an intuitive, enjoyable shopping journey, making it easier for parents to find safe and stylish furniture, toys, and childcare essentials for their families.
UX/UI DESIGN
USER EXPERIENCE
A/B TESTING
CREATIVE DIRECTION
DESIGN MANAGEMENT
UX/UI DESIGN
USER EXPERIENCE
A/B TESTING
CREATIVE DIRECTION
DESIGN MANAGEMENT
CINCOSTUDIO
Archive | 2007 - 2013
As the founder, creative director, and lead graphic designer, I crafted and directed marketing and design packages tailored for small and medium-sized businesses. I guided clients through brand development strategies, from initial concept to cohesive visual identity, ensuring their unique values resonate with their target audiences. By blending strategic insights with creative execution, I helped companies stand out in competitive markets, delivering design solutions that drove growth and build lasting connections with customers.
GRAPHIC DESIGN
BRAND DESIGN
WEB DESIGN
MOTION DESIGN
PHOTOGRAPHY
CREATIVE DIRECTION
ART DIRECTION
GRAPHIC DESIGN
BRAND DESIGN
WEB DESIGN
MOTION DESIGN
PHOTOGRAPHY
CREATIVE DIRECTION
ART DIRECTION
the story
I studied Graphic Design, began my journey focusing initially on branding, marketing, and web design, and later transitioned into specializing in user experience and product design. Building on a strong foundation in visual design and a keen understanding of user needs, I’ve grown into a design leader who crafts human-centered experiences with a seamless approach across every touchpoint—from vision and strategy to brand identity, marketing, product development, and delightful micro-interactions. Over my 15+ years in the field, I’ve worked as a freelancer and within both startups and established public corporations, developing a broad skill set across varied domains. My curiosity, empathy, passion, dedication to craft, and adaptability drive me to create impactful solutions in an ever-evolving landscape.
LUISA G.
Work
Background
Contact
Made with ♥️ and ☕ from Colombia, based in Berlin
Hello there
I am a designer who
solves problems with creativity and empathy
PRODUCT DESIGN
UX/UI DESIGN
CREATIVE DIRECTION
STRATEGY THINKER
RESEARCH ENTHUSIAST
PRODUCT DESIGN
UX/UI DESIGN
CREATIVE DIRECTION
STRATEGY THINKER
RESEARCH ENTHUSIAST
the office
VISABLE
2025 - Today
As the Head of Product Design & UX, I lead the Product Design, User Research, and Visual Design teams at Visable, the company behind wlw and europages—Europe’s leading B2B marketplaces connecting millions of professional buyers and suppliers. My role sits at the intersection of product strategy, customer insights, AI innovation, and design leadership. Recently introduced an AI-powered search experience, lead the redesign of the product and company detail pages, an AI-assisted requests for quotes user flow and currently working on an AI-assisted messaging system in the both platforms and app. Alongside product delivery, I coach multidisciplinary design teams, strengthen design operations by shifting to AI-assisted workflows, scaled research operations and help shape an AI-first design culture that enables faster learning, smarter decisions, and better products.
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
AI DESIGN
VIBE CODING
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
AI DESIGN
VIBE CODING
For more, check them live:
europages.com
werliefertewas.com
more coming soon
AUTO1 GROUP
2019 - 2025
As Head of Design for both Product and Marketing departments, I bridge the gap between innovative user experiences and brand storytelling for their Europe wide B2C and C2B products. I lead design strategies that enhance product functionality and user engagement, while also shaping cohesive marketing visuals that resonate with our audience. I collaborate closely with stakeholders to ensure a consistent, impactful user experience across product features, interfaces, and campaigns, ultimately driving both customer satisfaction and business growth.
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
WEB & APP DESIGN
USER EXPERIENCE
UX RESEARCH
A/B TESTING
DESIGN LEADERSHIP
DATA-DRIVEN DECISION MAKING
DESIGN SYSTEMS
For more, check them live:
autohero.com
wirkaufendeinauto.de
BRAVO
2023
Designed an intuitive, gamified supportive experience tailored to the needs of new parents. I worked closely with the founder and psychology expert, engineering team and brand designer to ensure the web app’s design is not only visually engaging but also functional and easy to navigate; empowering parents with accessible, expert-backed resources. By prioritizing user-centered design, I shaped an experience that simplifies parenting guidance, making crucial information both enjoyable and effective to use.
WEB & APP DESIGN
USER EXPERIENCE
For more, check the frontend mvp live:
bravopenguin.com
BABYMARKET
2013 - 2018
During my tenure, I designed the brand and helped define their entire user experience. I drove the visual identity and user experience to resonate with modern parents. I crafted a cohesive brand that spoke to trust, quality, and playfulness across all digital and physical touch points. I built and led the design and customer journey team to create an intuitive, enjoyable shopping journey, making it easier for parents to find safe and stylish furniture, toys, and childcare essentials for their families.
UX/UI DESIGN
USER EXPERIENCE
A/B TESTING
CREATIVE DIRECTION
DESIGN MANAGEMENT
UX/UI DESIGN
USER EXPERIENCE
A/B TESTING
CREATIVE DIRECTION
DESIGN MANAGEMENT
CINCOSTUDIO
Archive | 2007 - 2013
As the founder, creative director, and lead graphic designer, I crafted and directed marketing and design packages tailored for small and medium-sized businesses. I guided clients through brand development strategies, from initial concept to cohesive visual identity, ensuring their unique values resonate with their target audiences. By blending strategic insights with creative execution, I helped companies stand out in competitive markets, delivering design solutions that drove growth and build lasting connections with customers.
GRAPHIC DESIGN
BRAND DESIGN
WEB DESIGN
MOTION DESIGN
PHOTOGRAPHY
CREATIVE DIRECTION
ART DIRECTION
GRAPHIC DESIGN
BRAND DESIGN
WEB DESIGN
MOTION DESIGN
PHOTOGRAPHY
CREATIVE DIRECTION
ART DIRECTION
the story
I studied Graphic Design, began my journey focusing initially on branding, marketing, and web design, and later transitioned into specializing in user experience and product design. Building on a strong foundation in visual design and a keen understanding of user needs, I’ve grown into a design leader who crafts human-centered experiences with a seamless approach across every touchpoint—from vision and strategy to brand identity, marketing, product development, and delightful micro-interactions. Over my 15+ years in the field, I’ve worked as a freelancer and within both startups and established public corporations, developing a broad skill set across varied domains. My curiosity, empathy, passion, dedication to craft, and adaptability drive me to create impactful solutions in an ever-evolving landscape.
